Following the successful launch of Mobile Banking, which had already signed up 25,000 subscribers by mid-December, BNP Paribas Fortis has launched "UltiMag", a new application. UltiMag is an online magazine developed exclusively for the iPad that creates a wide range of new options for our customers.
BNP Paribas Fortis' goal is to provide customers with as much information as possible - not only about our products and services, but also about important related topics. The market research study for this product concentrated on customers' preferred communication channels. The iPad "UltiMag" application was developed based on the results of this study.
UltiMag provides a selection of the best articles from BNP Paribas Fortis' magazines and newsletters, while introducing a strong interactive component (videos, personal accounts, illustrations, etc.). UltiMag also provides customers with the ability to perform their banking transactions using an iPad, via a fast connection to their PC-Banking or Mobile Banking account. This new application allows us to be more responsive to our customers' demands to be able to connect from anywhere, at any time of day, and we've achieved this using a variety of channels.
BNP Paribas Fortis
Date: 25.12.2010
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